Shocking debut, setting off this summer! On the night of August 15, the country's first public real-life exhibition of self-luminous plants, the "Encountering the Light of Life" special exhibition and parent-child science exploration camp jointly created by the National Museum of Natural History and Shenbi Biology, came to a successful conclusion amidst the endless exclamation and rave reviews from the last group of viewers. This month-long journey of scientific and technological wonders has not only become a well-deserved phenomenon-level science popularization event in Beijing this summer with its extremely high popularity sweeping the city, but also provides the most powerful endorsement and proof for Shenbi Biotechnology’s technological innovation strength and huge commercial potential with its groundbreaking “domestic first” status and sweeping online and offline sensational effect.

The whole network is hotly discussing a phenomenon-level communication storm

The label of "the first in the country" is itself a tipping point. This summer vacation, "Meet the Light of Life" is the first exhibition in China to showcase gene-edited self-luminous plants to the public. It has an "exclamation point" aura as soon as it is unveiled, instantly igniting national attention from mainstream media to social networks. Since its opening on July 16, the exhibition hall has continued to be very popular, attracting many tourists and families every day to see the "Light of Life". People held their breath and gathered in front of the self-luminous sunflowers, Nicotiana benthamiana and other plants that were displayed publicly for the first time. They were immersed in the tranquil halo brought to life by technology. This unprecedented spectacle quickly became the focus of heated discussions in the city.

The groundbreaking event immediately attracted the attention of national media. CCTV News and Beijing News Channel focused their cameras on this debut show during prime time and important columns. Subsequently, more than ten heavyweight media including "Lookout Weekly", "China Youth Daily", "Beijing News", "Beijing Daily", "The Paper" and "China Times" followed up in depth, interpreting from multiple perspectives such as technological innovation breakthroughs, popular science education innovations, and future application imagination, making this groundbreaking technology feast a hot topic on the entire network.

Social word of mouth is buzzing, and the first exhibition effect has swept the entire network. The in-depth participation of more than 1,000 groups of families has spontaneously generated a large number of true and emotional sharing on social platforms such as Xiaohongshu and Douyin. Under hot topics such as #Meet the Light of Life# and #GLOWINGPlants, you can see the cute appearance of children focusing on experiments, the dreamy light and shadow records in the exhibition hall, and the real praise of parents such as "Witnessed the first time in China with my own eyes, it was so shocking!", "Children instantly became little science fans when they came home", and "The experience is worth it, highly recommended". This wave of word-of-mouth generated by the scarcity and shocking experience of the "first exhibition" has spread the popularity of the event from offline to every corner of the Internet. The brand recognition of Shenbi Biotech as the "pioneer of self-luminous plants" has also increased rapidly with every amazing share and retweet.

Ignite curiosity with an immersive “first sight” experience

The core charm of "Meet the Light of Life" is that it transforms the cutting-edge self-luminous plant technology of Shenbi Biology and the first domestically produced self-luminous plant technology into a large-scale immersive experience that can be felt and understood by the public, especially children. In the exhibition hall, the audience experienced the shocking moment of plants naturally glowing in the dark, and the parent-child science exploration camp cleverly transformed this "first sight" shock into the fun of hands-on practice and the enlightenment of scientific thinking. Children operate with their own hands in a safe and interesting environment, simulating processes and initially gaining access to the wonders of modern biosynthetic technology. This "visible, tangible, doable" and "first time seeing" science popularization method has effectively ignited young people's strong interest in life sciences. The enthusiastic feedback from many parents that "the trip is worthwhile and eye-opening" is the best proof of the value of the first exhibition.

“First exhibition” magnetic attraction attracts keen attention from the industry

The huge volume and success of the “first in the country” exhibition, like a strong magnetic field, instantly focused the attention of the industry. In just one month, the Shenbi Biology team has received more than 300 professional visitors and potential partners from the fields of garden landscape, cultural tourism development, urban planning, commercial real estate, research and education, etc. They not only came to see the exhibition, but also came to examine the practical application potential of this technology, which was publicly displayed "for the first time in China" and sparked heated discussions.

These industry insiders came with a clear application perspective: Visitors from the cultural and tourism industry imagined on-site how to use these self-luminous plants that require no electricity and are easy to maintain to create the first domestic night dream landscape in scenic spots or parks, enhance visitor experience, and create new highlights of eco-tourism; followers in the urban planning field saw its potential as a natural, low-carbon guidance lighting solution in public greenways and park trails, which perfectly fits the development direction of smart cities. At the same time, the exhibition audience’s strong interest in the unique beauty of luminous plants, as well as the good market response to previous limited edition products, clearly point to its pioneering application prospects in high-end home decoration and commercial space creation. What is particularly important is that after in-depth understanding, a number of industry-influential customers have expressed their clear intention to cooperate with the Shenbi Biology team based on their confidence in the effects of the first exhibition and market response, paving a fast track for the commercialization of this technology.

Sensational debut, accelerated implementation, and continued leadership

"The enthusiastic participation of the public and the positive feedback from industry partners are a strong affirmation of the direction of our exploration." Li Renhan, founder of Shenbi Bio, said at the end of the event that the end of the exhibition is the end of this wonderful journey, and it is also the starting point for Shenbi Bio to move towards a broader future. The team's next goals are clear and firm: continue to optimize the technology to improve the brightness and stability of plant luminescence; strive to expand the self-luminous properties to more plant species; and accelerate the large-scale and innovative application of this technology in diverse scenarios such as low-carbon landscapes, cultural tourism experiences, health care and healing, popular science research and creative consumption, so that the light of this natural technology can illuminate more fields.

The "Meet the Light of Life" event has now concluded successfully. This landmark "first in the country" technology feast created by Shenbi Biotechnology, with its shocking visual presentation, in-depth interactive experience, unprecedented media volume, hot social popularity, and industry end's eager pursuit based on the success of the "first exhibition", fully confirms the huge appeal, market explosiveness and industry pioneer status of Shenbi Biotechnology's core technology. We will continue to delve deeply into biotechnology and continue to explore the infinite possibilities in the future.

Label

share

WeChat scan code to share